Almost all the business entrepreneurs would like to reach their customers or their targeted customers through email marketing method. Email marketing has become the most popular, effective, and quick way to expand your business activities.
To reach target customers, the email should also be sent in bulk for quickness. This is accomplished by a new software called bulk mail software which uses simple mail transfer protocol or SMTP to send the emails in bulk.
The bulk mail can also be compared with spam emails, in which case a large number of emails are sent to the receivers irrespective of whether the receiver wants to receive the emails or not.
In the case of bulk mail, the emails are sent to legitimate receivers only. The bulk emails are sent through SMTP or direct send and as such the bulk mail software cannot be used for sending spam emails since in case of spam emails very large numbers of emails are sent.
Bulk spam emails are those emails that are sent to the customer without getting proper permission from the customer. The permission may be in the form of signup or written communication. So, sending emails to customers after getting or buying email addresses of receivers without bothering to know whether the receivers would like to receive the emails or not is nothing but spam emails.
There are many advantages of opt-in emails which get blurred in haste to expand your customer base by accepting bulk spam emails. The first advantage is reputation which takes years to build but a moment to lose. By getting permission from your customers before sending mails, you raise yourself up in the eye of your customers and in the process the prestige of the enterprise is upheld.
The customer will like this attitude whereby you show how much you respect the privacy of your customers.
This will also get you a trustworthy and long-term list of bulk customers.